If you're running Meta ads and sending Acuity bookings to Meta via Conversions API, you're probably reporting more conversions than you should be. Usually this is simply because the tracking is broken, but it can also happen because the tracking system doesn't know which bookings should count as ad conversions and which shouldn't. That's something we must define. Most setups skip this entirely.

When implementing conversion tracking for Acuity Scheduling (for example with Meta Conversions API, Google Ads, or other analytics integrations), it is important to understand the differences between the pricing fields returned by the Acuity API.

I recently implemented the Facebook / Meta offline conversion tracking setup for a client of mine in the solar panel industry. It was one of the most difficult setups I’ve done.

I recently had a client who needed Facebook or Meta Conversions API (CAPI) Conversion Tracking for Typeform. This setup is one of the most difficult ones. Took a long time to figure this one out.

Every day you learn something new. This genious idea comes from Jérémie at IOQuery. Jérémie is one of the top Google Ads specialists out there.

The most important ideas with I've realized with conversion tracking is to never trust what anyone says. Google, Meta, online blogs or random freelancers—doesn’t matter. Different conversion tracking methods should always be A/B split tested to compare objectively which method is the most accurate.

I today run into Breely.com, a simple, fresh and easy to use new appointment booking app. As a fun little challenge, I decided to figure out how conversion tracking could be implemented for it. I have no idea how to do it. So let’s see if i I can figure it out.

I'm building an AI chatbot for my website conversiontracking.io.

I decided to document parts of this journey so you won't have to waste your time and make the same mistakes I did.

Here is a quick video tutorial explaining key principles of Formsort conversion tracking.

Do you want to know how much traffic you're getting from AI tools like ChatGPT, Claude, Perplexity and Google's Gemini?

Today I thought about this for a little while and I went into my analytics to see if I'm already getting traffic from AI tools.

Turns out the answer is yes.

Google and Meta AI algorithms in advertising are made by the smartest people with almost unlimited budgets. 

These algorithms are designed to print money.

They can work for you — or against you. Let me explain.